those damn sweedes are smart!

I’ve got a bunch of great sweedish friends….. talented snowboarders, designers and videographers. I don’t know what it is about that little country, but they produce some pretty cool stuff and they know how to market it as well… here’s iKea’s lastest marketing ploy to engage its’ customers: http://bit.ly/6Uv5GF

via Glue

Posted via web from @johnhaden